UM ESTUDO INTRODUTÓRIO SOBRE MARGENS DE COMERCIALIZAÇÃO ENTRE FEIRAS NO ESTADO DE ALAGOAS (BRASIL). O CASO DA CARNE BOVINA.

Abstract

This paper aims to make a comparative analysis of the public markets of Maceió, Arapiraca and União dos Palmares regarding beef. To that end, census data were collected by public market for four types of cuts: coxão mole, coxão duro, patinho and best selling beef. With the support from the formula of the relative commercialization margin, the calculations were carried out. It is important at this point to get sales and purchase prices for each product. With this, it was possible to draw several conclusions that, to some extent, escape the factors. But that, in most cases, can be understood by the conventional theoretical foundation in this analysis format for marketing margin. An interesting point in this regard, for example, is the fact that customer loyalty facilitates an increase in the marketing margin. Finally, the results allow very rich conclusions for the project, that exceed the expectations of understanding the model using such a formula.